Cookie Policy

The contents of this statement are as follows:

 

  1. Introduction.
  2. What is a cookie?
  3. Definition of ‘cookie’
  4. Types of cookies.

III.    Which cookies do we use on our website?

  1. Functional cookies.
  2. Performance / Analytical cookies.
  3. Cookies for behavioural targeting / remarketing.
  4. Cookies for social media.
  5. Third-party COOKIES.
  6. Your consent.

 

I.             Introduction

 

Our website uses cookies and similar technologies to distinguish your user preferences from those of other users of our website. This helps us offer you a better user experience when you visit our website and also allows us to optimise our website.

However, cookies and similar technologies do not allow the systematic collection of data which could identity users of our website. They help us improve the operation of our website, respond better to our users’ interests, and measure how relevant the content of our website is.

We are required by law to request your consent for the use or storage of cookies and similar technologies on your computers or mobile devices. This section about cookies gives you clear and complete information about the cookies we use and their purpose.

For further information about our Cookie Policy, you can contact us at privacy@vandemoortel.be

 

II.           What is a cookie?

 

1.           Definition of ‘cookie’

 

A cookie is a small text and data file that we store in your browser or on your computer’s hard drive. This is so that we can remember your preferences when using our website.

Unless you have adjusted your browser settings to block cookies, our system will install cookies once you visit our website.

 

2.           Types of cookies

 

Cookies can be subdivided according to origin, function and lifespan.

First-party cookies are cookies installed by the owner of the website visited.

Third-party cookies are cookies installed by an organisation other than the owner of the website you visit. These may be cookies created by a company specialising in web analytics which provides the owner of the website with data on traffic for their site.

Functional cookies are cookies which ensure the website works properly (e.g. cookies for log-in or registration, language preferences). Logically, functional cookies are first-party cookies.

Non-functional cookies are cookies which can be installed for statistical, social, targeting and marketing purposes. They have nothing to do with the purely technical support of the website. Static cookies allow us to check which pages of the website you visit, where your computer is located, etc. Social cookies allow the user to share the content of the website visited with others directly via social media. Targeting cookies allow a profile to be built up based on your browsing behaviour so the ads shown are attuned to your interests. Marketing cookies record how many and which ads are shown to a user. Non-functional cookies may be first or third-party cookies.

Permanent cookies: These cookies remain on the user’s device for the length of time specified in the cookie, even after you have closed your browser. They are activated whenever the user visits the website which has installed the cookie (e.g. cookies installed by social media such as Twitter, Facebook, Google Analytics, etc). Most non-functional cookies are permanent cookies.

Session cookies: These cookies allow us to simplify a user’s actions and track them during a browser session. A browser session starts when a user opens the browser screen and ends when they close the browser screen. Session cookies are installed temporarily. Once you close the browser, all session cookies are deleted. Most functional cookies are session cookies.

 

III.          Which cookies do we use on our website?

 

1.           Functional cookies

 

We use cookies to facilitate the operation of our website and make it more pleasant for users and provide them with a more personalised browsing experience.

 

These cookies remember your country and language preferences and your customer segment. There is also a cookie that remembers the status of your shopping cart during an order, and a cookie that remembers if you have already been asked to take part in a survey so that we do not keep presenting you with the same survey.

 

2.           Performance / Analytical cookies

 

We use performance cookies to collect information about how users use our website in order to improve the content of our website, to adapt it more closely to visitors’ requirements and to make it easier to use our website.

 

For example, there is a cookie that helps us count the number of unique visitors and a cookie that records which pages are most popular. To analyse the use of our website, we also use Adobe Analytics, Google Analytics and Hotjar, which also use cookies for this.

 

3.           Cookies for behavioural targeting / remarketing

 

To be able to provide you with better information about our products and services, we use cookies that tell us what you have looked at on our website or which products and services you might be interested in.

 

We also use this data for our advertising campaigns on third-party websites. If necessary, we can also obtain data about websites of our marketing partners on which you have seen our ads. For this, we use “DoubleClick”, part of Google and Group M. You can find more information about the use of Google and Group M cookies in Google’s and Group M’s privacy policies.

 

These cookies contain no personal data.

 

4.           Cookies for social media

 

When we suggest you share the content of our website on social media, e.g. Facebook, we may install a cookie on your device. For more information, please refer to the privacy policy of the organisation in question.

 

As we use the “Pixel” tool for our marketing campaigns on Facebook, a cookie created by Facebook is integrated into some of our webpages. Pixel enables Facebook to track the actions of its users from an ad on the social network to a webpage on our website. Facebook will then be able to identify the user on its platform who has visited the webpage in question, offer tailored services and place more targeted advertising. By the way, this data processing does not apply to anyone who is not on Facebook. Read more about how Facebook collects, processes and uses data and about possible settings to protect your privacy in the Facebook user data policy.

 

5.           Third-party COOKIES

 

This website uses the following third-party cookies:

 

IV.         Your consent

 

By using our website, you accept the use of cookies. To be able to make best use of our website, you need to accept these cookies. You can do this via your browser settings; or by explicitly accepting our “Privacy and cookie policy” when you register; or by continuing to browse the website after seeing a “cookie warning” on the homepage when first visiting the website.

To block cookies, activate the browser setting that allows you to block the installation of cookies. However, if you use your browser settings to block these cookies, you may not have access to (certain parts of) our website. Read this cookie policy carefully for more information about this.

If you wish to withdraw your consent, which you can do at any time, you can delete your cookies via your browser settings.

Remember that web browsers allow you to change your cookie settings. These settings can usually be found in your browser’s ‘Options’ or ‘Preferences’ menu. The links below may help you understand more about these settings. Otherwise, you should consult the ‘Help’ function in your browser for more details.

 

Cookies are never linked to an individual’s first or last name.